Brand With Us

A practical guide to improving your local search presence. Imagine this: someone nearby searches “best coffee near me,” and your business pops up at the top of the map with glowing reviews, tempting photos, and all your details ready to go. That’s the power of Google My Business (GMB) -now called Google Business Profile . For small businesses, especially those serving local customers, it’s not just helpful-it’s essential. And the best part? It’s free. In this blog, let’s explore why Google My Business matters, what makes it so powerful , and how you can optimise it to attract more customers, build trust, and grow locally. ✅ Why Google My Business Matters for Small Businesses Here’s the reality: more than 80% of customers search online before visiting a local business, and Google is their first stop. When people search for services or products near them, Google prioritises local results , pulling from nearby businesses’ profiles. If your business doesn’t show up, or if your pr...

Understanding How People Connect Emotionally with Brands In today’s crowded marketplace, branding is more than just a logo, a slogan, or a colour scheme. It’s the feeling your audience gets when they think of your business. And behind every great brand is an intentional effort to shape perception using the science of human psychology. For small businesses, especially, understanding this psychology is a game-changer. In this blog, we’ll explore how emotions, identity, and storytelling influence how people connect with brands - and how you can use these psychological principles to shape your brand in ways that build trust, loyalty, and impact. Why Branding Is About Perception, Not Just Design When people interact with your brand, they aren’t just processing information logically - they’re responding emotionally. A brand is the gut feeling someone has about a product, service, or company. That feeling is shaped by every touchpoint - from your visual identity to your messaging to the...