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Optimising content for voice search and smart assistants “Hey Siri, where’s the best dosa place near me?” “Ok Google, what are the latest marketing trends for small businesses?” “Alexa, find a nearby pet groomer.” This is not the future. This is now. Voice search is rapidly reshaping how people interact with the internet. And if you’re not optimising for it, your business is missing out on customers who are literally talking about you, but not finding you. In this blog, we’ll break down: Why voice search matters How it’s changing user behaviour And what you can do to make sure your business shows up in these spoken searches 🎙️ Voice Search Is Booming – And It’s Here to Stay Voice search is growing fast. Why? Because it’s faster, easier, and hands-free. Over 50% of smartphone users use voice search daily 71% of consumers prefer voice search for quick queries It’s built into everyday devices - smartphones, smart speakers, TVs, even cars For small businesses, this shift is ...

How brands can use personalisation to improve engagement and drive sales. Imagine walking into your favourite café and the barista greets you by name, already preparing your usual order. Feels good, right? That’s the magic of personalisation - it makes people feel seen, valued, and connected. Now, imagine translating that feeling into your marketing. In a world where people are overwhelmed with generic ads and mass emails, personalised marketing cuts through the noise. It tells your customer, “Hey, we know what you like and we’re here for you.” Whether you're a small local business or a growing brand, personalisation isn't just a nice touch - it's a powerful tool to increase engagement, loyalty, and sales. Let’s break down what it means, why it works, and how to do it effectively - even on a small business budget. 💡 What Is Personalised Marketing? Personalised marketing means delivering tailored content, offers, and experiences based on who your customer is,...