Brand With Us

For most small business owners, passion is the main currency, and the marketing budget often feels tight. After the festive Onam rush, when the sales buzz has settled, it’s the perfect time to shift focus to smart, sustainable marketing . The truth is, you don’t need a massive budget to make a meaningful impact - you need to be strategic. Here are three powerful, low-cost strategies that can help you maintain momentum and attract new customers without incurring significant expenses. Activate Your Existing Customer Base Your happiest customers are your most affordable and effective marketing team. Instead of spending big to chase strangers, start by nurturing the people who already know and love your business. Action steps: Launch a referral program: Offer a simple incentive - like 10% off their next purchase - for every new customer they bring. The beauty? You only spend when you make a sale. Encourage user-generated content (UGC): Ask your customers to share photos of your ...

As a small business owner in Kerala, your most valuable customers often aren’t across the globe; they’re just a few streets away. While the internet can connect you to the world, its true magic for local businesses lies in helping you win in your own neighbourhood. That’s where hyperlocal marketing comes in. It’s the art of focusing your online efforts to attract and engage customers in your immediate geographic area. The goal? Become the go-to choice for anyone nearby searching for exactly what you offer. Here are three simple yet powerful ways to dominate your local online space. Perfect Your Digital Storefront with Google Business Profile Think of your Google Business Profile as your shop’s digital front door. It’s often the first thing a potential customer sees when searching for “textile shop near me” or “best catering in Palakkad.” If you’re not there, you’re invisible to people actively looking to buy. Action steps: Claim and fully complete your profile. Keep your addr...